バナー広告

Targeted | Flexible | Control | Insights

Banner Pricing

We have a CPM based pricing model and you configure your daily budget. In a CPM based campaign you pay per impression. The CPM price is the cost we charge per 1000 impressions.

Rate card

All settings can be modified according to your specific needs and budget.

For global long term campaigns you can pick lower CPMs/Priority. For targeted and short term campaigns pick higher priority campaigns.

Configure your own campaign

Banner Dimensions

Industry standard high resolution banners are supported (dimensions are width×height):

• 1940×180px (Super Leaderboard) (or 970×90px)
• 1456×180px (Leaderboard) (or 728×90px)
• 600×500px (Medium rectangle) (or 300×250px)
• 600×200px (3:1 Rectangle) (or 300×100px)
• 320×1200px (Wide Skyscraper) (or 160×600px)

Note: You can pick and choose which dimensions you upload (only 1, a few or even all). Multiple variants of the same size are allowed.

Examples

160×600px banner
(showing a 320×1200px image)

A few examples of our 5 banner sizes including the high-resolution banner artwork.
Click the image to see the double sized image supporting high resolution screens:

970×90px banner (showing a 1940×180px image)

728×90px banner (showing a 1456×180px image)

Banner targeting (optional)

Targeting is flexible and can be specified on a per banner basis.

Geo targeting:

Show specific banners worldwide or only to visitors from specific countries

Section targeting:

Main pages Home | Newsfeed | Updates | Search | Mates Database Kits | Paints | Books | Magazines Other Events | Shops | Brands | Topics

Category targeting:

Aircraft Jets | Propeller | Helicopters | Gliders | Airships Vehicles Tanks | Tank destroyers | APC/IFV's | Armoured cars | Self-propelled artillery | Trucks | Trailer | Cars | Bicycles | Busses | Motorcycles | Carriages | Utility Guns Cannons | Howitzers Ships Aircraft carriers | Battleships | Cargo ships | Corvettes | Cruisers | Destroyers | Fast attack crafts | Fishery vessels | Frigates | Landing crafts | Mine warfare vessels | Motorships | Passenger ships | Sailing ships | Ships of the line | Submarines Trains Freight wagons | Locs (Diesel) | Locs (Electricity) | Locs (Steam) | Passenger coaches | Rail cars Missiles Air-to-air missiles | Air-to-surface missiles | Antiship missiles | Surface-to-air missiles | Surface-to-Surface missiles Science Fiction Other | Battlestar Galactica | Maschinen Krieger | Space: 1999 | Star Trek | Transformers | 2001: A Space Odyssey | Ace Combat | Armored Core | Star Wars | Ultra Seven | Ultraman vs. Kamen Rider | Babylon 5 | Blue Comet SPT Layzner | Dunbine | Fang of the Sun Dougram | Gundam | Macross | Mecha | Super Dimension Century Orguss | Warhammer 40K | Front46 | Zoids Humans Human Body Parts | Humans | Humans (Ancient history 3000BC-500AD) | Humans (Contemporary) | Humans (Early Modern Period 1500-1750) | Humans (Interwar period 1918-39) | Humans (Late Modern 1750-1914) | Humans (Middle Ages 500-1500) | Humans (World War I) | Humans (World War II) Fiction Anime | Comics | Manga | Marvel | Superheroes | Movies | TV Series | Fantasy Space Space Infrastructure Buildings | Fortifications | Landmarks | Radars | Transport Firearms Ammunition | Firearms (dont use) | Flamethrowers | Grenade launchers | Machine guns | Pistols | Recoilless rifles | Revolvers | Rifles | Shotguns | Submachine guns Nature Animals | Geology | Plants Utensils Constructing | Decaling | Displaying | Glueing | Holding | Measuring | Organizing | Painting Raw materials Raw materials Science Science Expositions Expositions Generic

Scale targeting:

Popular 1:35 | 1:72 | 1:48 | 1:32 | 1:25 | 1:24 | 1:20 | 1:18 | 1:12 | 1:144 | 1:350 | 1:700 ...

Banner Limits:

The same user will see your banner maximum 25 times per session.

Key advantages

Scalemates

Typical website

スマートターゲティング

Topic/Scales/Section/Geo

No targeting options

集中露光

2-5 banners per page

4-15 banners per page

クロスデバイス

Mobile/Tablet/Desktop

Desktop

鮮明なHDバナー

High resolution

Standard resolution

マルチバナーキャンペーン

Multi banner & multi-size

1 banner per campaign

セルフサービス可能

With instant changes

詳細レポート

実際のインプレッション単価

Fixed monthly fee

ショートキャンペーン

1 Hour

1 Month

価格を選ぶ

前払い

Billing

Payment

• You get an electronic invoice (PDF) every month via email.
• Invoices are sent on the 4th of each month (invoicing the previous month).
• Payments via bank transfer (or Paypal for some currencies)
• Payment due within 14 days of the invoice date. (No late payments allowed!)
• Minimum monthly invoice amount is 7 EUR or equivalent in other currency (of course only if active services were delivered).

VAT

• VAT rules apply on all our services
• For EU intracommunity services VAT reverse charge applies (Art. 44 Directive 2006/112/EC)

Priorities

Your CPM rate defines the priority of your campaign, the priority is used in a weighted algorithm to decide which ad we display when multiple campaigns compete for the same targeting. The higher the priority the higher the share for competing targets.

The competition only happens when there is not enough space. Eg. A high priority campaign only targets 20% of the available slots. This means that for the other 80% you can get full coverage with the lowest priority.

Example 1

Example 2

Example 3

Example 4

Best practices

• Your design matters! eg. 15 banner design tips to get more clicks or 6 Effective design tips for banners
• Upload high resolution versions so your ads stand out.
• Upload a few variants so the most successful banner is shown.
• Make your landing page frictionless (fast, clear and with a well defined call to action)

統計

(*approximate, we don't track unique users for privacy reasons)

Contact us

If your products are interesting to the audience of scalemates.com and wish to explore advertising opportunities, please reach out to us:

Thank you, looking forward to be part of your next successful advertising campaign
Tim Vereecke